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Jan 9, 2019

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Sterling White is an investor and business owner on a mission to make the world a better place through principled and efficient real estate investment. Before transitioning to multi-family, Sterling had been involved with the purchasing and selling of 100+ single-family properties. Today his focus is on purchasing income producing multi-family properties; while scaling his 300+ unit portfolio across the nation through the company he Co-Founded, Holdfolio. The success of Holdfolio’s technology gave birth to SyndicationPro, a fast growing all in one software solution empowering investors to efficiently and easily raise capital online.
Some topics covered:
-How did Sterling get started?
-How Sterling came across his mentor.
-The power of value added and trading work for knowledge/experience.
-When did Sterling decide to switch from single family to multi-family properties?
-What Sterling’s first deal looked like and how he found it.
-Finding off-market deals and how “driving for dollars” helped
-What do you ask for from the seller to make them a reasonable/right offer?
-How is Sterling continuing to grow his investor platform?
-What are his growing pains and how he is overcoming them?
-What metrics does Sterling look at when going into a market?
-What’s the focus for the next 3-5 years for his company?
-What does Sterling look for in a property management firm?
-Advantages of holding property management in-house.
-What is Sterling’s WHY?
-Actionable step for someone looking to get into real estate investing
-Sterling’s Morning/Night Routine
-Words to live by
-How to reach Sterling: or on his profile on
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